Born: Nice, France, 1946
Unpretentious clothes with nothing to prove are at the core of Nicole Farhi's philosophy. After studying fashion in Paris, Farhi freelanced at Agnès B and Jean-Charles de Castelbajac. She moved to Britain in 1973 and worked for French Connection with Stephen Marks. A decade later she formed her own label, and launched a menswear collection in 1989. Her flagship store on London's Sloane Street opened in October 1998. Like Joseph, she has expanded her business to include a restaurant - in her case Nicole's - situated beneath her Bond Street store. Farhi opened her first New York branch in 1999.

